Skip to main content


Alliance RV ("us," "we," or "our") values your patronage and respects your privacy rights. As part of the normal operation of our services, we collect and, in some cases, may disclose information about you. This privacy policy describes, among other things, the types of information collected about you when you visit this website ( or any other websites operated by us (collectively, the "websites"), how your information may be used and when it may be disclosed, how you can control the use of and disclosure of your information, and how your information is protected. This privacy policy does not apply to any information that you may provide to third parties; for example, other websites linked to our website. You should contact such third parties directly to determine their respective privacy policies.

This privacy policy is governed by our terms of use, which is incorporated herein by reference. We reserve the right to change this privacy policy at any time. For more information, please refer to the paragraph entitled "Changes to this Privacy Policy" detailed below. If you believe we have not adhered to this privacy policy or if you have any other questions regarding this privacy policy, please contact us at the methods listed below.



We collect and maintain a variety of personal information about you to enable us to provide you with the best service. "Personal Information" is information about you by which you may be identified. We currently collect personal information through e-mail and the various online inquiry forms on our website. The personal information we collect and maintain about you includes:

  • Your name
  • Your e-mail address
  • Your phone number
  • Your zip code.

We only collect personal information that you voluntarily provide to us. We also use your personal information for other things that may include, but are not limited to, the following:

  • Contacting You
    We may use your personal information to communicate with you in the event we have any questions with regard to any online inquiry you may have or if, in accord with our terms and conditions, we need to contact you. We may also contact you to tell you about products and services provided by our partners, other affiliates, and other third-party organizations.
  • Interactions
    Each time you interact with our website, the details of your interaction are collected and retained by us.
  • Correspondence
    We intend to retain any correspondence, including facsimiles, mail and e-mails, sent to us. We also may retain correspondence such as customer service e-mails from us to you. We may delete such records over time.



"General Information" is information about you or your activities on our website that does not identify you personally. When you use the Internet, your web browser or software may communicate certain information to the host websites you visit. This information may include the unique number assigned to your server or Internet connection, the capabilities and features of your computer, your mobile device, your geographic location, and your movement and activity within a particular website. We collect the same information on all of our websites. We use this general information to generate statistics about visitors to our website. The methods used to collect this information may include:

  • Use of IP Address
    IP addresses are numbers that are automatically assigned to your computer, and, if associated with other individually identifiable information, could be considered personal information. Your user IP address information is used only for our internal tracking and marketing purposes.
  • Use of Cookies
    Cookies are a standard technology used by commercial web services to store small pieces of information on your hard drive by sending a small string of text to your browser. They make your use of our website more pleasing and efficient by "personalizing" your user interface, for example, or identifying which parts of a site you have previously visited. They also enable us to pre-populate, or automatically fill out, forms and schedules, or to assist you in visiting multiple pages within our website during the same session without having to re-enter your password multiple times. For your convenience, we also use longer-lasting cookies to display your e-mail address on our sign-in form so that you do not have to re-type your e-mail address each time you log in to your account on any of our websites. Cookies enable us to tailor the information you receive and to assist our partners by identifying you as having an account with us. Most web browsers automatically accept cookies, unless you have configured yours not to accept them. In order for us to provide you with services on our website, your browser must accept cookies, as they are essential for site administration and security. We do not use cookies either to collect individually identifiable information or to collect non-individually identifiable information using a cookie that is combined with a personal identifier.
  • Web Beacons
    Small graphic images or web programming code called web beacons (also known as pixel tags or clear GIF) may be included on the pages of the website and in e-mail messages we send you. Web beacons or other similar technologies may be used for a number of purposes, such as to count visitors to the website, monitor how you navigate the website or to count how many particular articles or links posted on the website were actually viewed.
  • Mobile Device Identifiers
    Certain mobile service providers uniquely identify mobile devices and we may inadvertently capture specific mobile information if you access the website through a mobile device. Our website does not require or use geo-specific information from mobile devices, but we do, however, receive device IP address information that may give a rough location of the device.
  • Embedded Scripts
    An embedded script is programming code designed to collect information about your use of this website, such as the links you click on. The code is temporarily downloaded to your computer from our web server or a third party provider and is active only while you are connected to the website and is deactivated or deleted once you leave the website.
  • Monitoring
    This site is being monitored by one or more third-party monitoring software, and may capture information about your visit that will help us improve the quality of our service. You may control the data being collected from your visit by Dataium through a universal consumer options page located at
  • How We Use The Information
    Except as provided in this privacy policy, we will not sell, trade, or disclose to third parties any personal information obtained by us through our website, or from our partners, about you. If disclosed in accordance with this privacy policy, we cannot control, and are not responsible for, the manner in which any of such companies and other entities use your personal information. We may disclose personal information (i) to companies and other entities who work with us, provide services on our behalf, or those companies necessary to fulfill your request; (ii) to companies that help process the transactions you request; (iii) that we in good faith believe is necessary or appropriate to cooperate in investigations of fraud, intellectual property infringements or other activity that is illegal or may expose us or you to legal liability, or to conduct investigations of violations of the "Our Terms of Use"; (iv) when required by law or to comply with a court order, subpoena, search warrant or other legal process; (v) to comply with legal, regulatory or administrative requirements of governmental authorities (including, without limitation, requests from the governmental agency authorities to view your personal information); (vi) to protect and defend us, our subsidiaries and affiliates and any of their officers, directors, employees, attorneys, agents, contractors and partners, in connection with any legal action, claim or dispute; (vii) to prevent imminent physical harm; (viii) to share aggregated statistical or demographic data with our affiliates, business partners or for public relations (this aggregated information is not tied to personal information); (ix) to provide data, including personal information about you, with our parent, affiliates, subsidiaries and partners; (x) to sell or otherwise provide to third parties in the event of a bankruptcy or liquidation; and (xi) to sell or otherwise provide to third parties in the event of a future merge or acquisition by another company. In the event we merge or are acquired by another company, the successor company will have access to your personal information in order to continue to provide services, but would continue to be bound by this privacy policy unless and until it is amended as described in the subsection labeled "Changes to this Privacy Policy" below.



At times, we offer secure web pages to collect certain kinds of user information and we store certain kinds of data in encrypted form. We follow reasonable technical and management practices to help protect the confidentiality, security and integrity of data stored on our system. Although no computer system is completely secure, we believe the measures implemented on our website reduce the likelihood of security problems to a level appropriate to the type of data involved.



We generally keep user data on our server or in our archives for as long as we reasonably need it. We may alter this practice according to changing requirements. For example, we may delete some data if needed to free up storage space. We may keep other data for longer periods if the law requires it. In addition, information posted in a public forum could stay in the public domain indefinitely. Data management requests are administered in an orderly manner to the extent feasible and within our direct control. Please note that we have greater control over recently collected data than over archived data. Once data is removed from the system and archived, it may not be feasible to accommodate specific requests. In those cases, our general data retention policy applies.



If you do not want us to share your personal information with our partners for marketing purposes, or if you do not want to receive certain communications and offers from us, you can opt out of such sharing, communications and offers by emailing us at or calling us at .

If you believe that any personal information collected by us about you is not correct or has changed, please send an e-mail message to explaining the correction or change and providing any relevant confirmation or reference number.



Our websites are targeted primarily for use by persons 18 years of age and older. We do not currently market to or create special areas for use by children. Accordingly, we do not knowingly collect age identifying information, nor do we knowingly collect any personal information from children under the age of 13 years. However, we hereby advise all visitors to our site under the age of 13 not to disclose or provide any personal information on our website. In the event that we discover that a child under the age of 13 has provided personal information to us, in accordance with the Children's Online Privacy Protection Act (please see the Federal Trade Commission's website at for more information about this act), we will delete the child's personal information from our files to the fullest extent technologically possible.



By using our website, you agree to this privacy policy. We reserve the right to change, modify or amend this privacy policy at any time. If we modify our privacy policy, we will update the date last modified and such changes will be effective upon posting. If we make material changes to this privacy policy, we will notify you by posting a notice on the website or by sending you a notice to the e-mail address we have on file for you. Any revised privacy policy will only apply prospectively to personal information collected or modified after the effective date of the revised policy.



If you have a privacy question about our website, please email or call us at .

DATE LAST MODIFIED: December 29, 2014



ARTICLES TO ENHANCE YOUR rv ownership experience

Join the Alliance Social Media Page Link



Alliance Virtual Reality VR Tours Link


Select the department you wish to contact and fill out the form. A representative will be in touch shortly regarding your inquiry.

Alliance Careers 
Mailing Address 
301 Benchmark Drive 
Elkhart, IN 46516 
Plant Tours 
See Our Plants 
See how your RV is made, 
schedule a visit today!